Salpa ... Case Study 2019
Salpa
Case Study 2019
by Salpa
to Find Your Dream Company
by Salpa
to Find Your Dream Company
Finding the right job is a life-changing decision. But how do you navigate the world of companies and find the perfect fit?
Finding the right job is a life-changing decision. But how do you navigate the world of companies and find the perfect fit?
Salpa steps in as your friendly guide, offering transparency and insights to help you make informed choices about your career.
Salpa steps in as your friendly guide, offering transparency and insights to help you make informed choices about your career.
What is Salpa?
With the motto "Work somewhere you love" Salpa connects you with the inside scoop on companies. Current and past employees share their experiences, giving you a well-rounded picture of a company's culture, benefits, and even interview tips! You'll find comprehensive information on everything from a company's industry and location to its work environment, job openings, and what it's really like to work there.
My Role at Salpa
As a product designer on the Salpa team, I focused on:
My Role at Salpa
As a product designer, my focus was on:
My Role at Salpa
As a product designer on the Salpa team, my focus was on:
Understanding Needs
Conducting interviews, surveys and usability testing to ensure Salpa caters to user wants and needs
Conducting interviews, surveys and usability testing to ensure Salpa caters to user wants and needs.
Crafting a User-Friendly
Interface
Crafting a User-Friendly Interface
Designing wireframes, creating a polished visual experience, and building a responsive prototype.
Developing the Platform
Developing the Platform
Collaborating with the talented development team to build Salpa using Python and Semantic UI. It evolves based on user feedback.
Problem
Finding accurate and up-to-date information about companies can be a daunting task for job seekers. There are many different sources of information available, but it can be difficult to know which ones are reliable. Additionally, not all companies provide the same level of detail about their culture and values. This can make it difficult for job seekers to find a company that is a good fit for them.
Design Process
User Research, Interview Questions, Find Problems
User Persona, User Story, Competitor Analysis
Idea Prioritization, Impact Effort Matrix, Information Architecture
Wireframe,Visual & UI Design, Hi-Fi Prototype
Usability Test, Data Analysis, Gather Feedback and Improve
Noora Rafayi
Fresh Graduate
23 Years old
Bachelor's Degree in Marketing
Skills:
Proficient in social media management, content creation, basic analytics.
Goals:
Secure an entry-level marketing role at a company with a positive, growth-oriented environment. Find a company that values mentorship and offers learning opportunities. Discover companies that align with personal interests (e.g., sustainability, tech).
Story
As a recent graduate, I want to filter companies based on values and supportive work culture So that I can prioritize workplaces that align with my long-term goals.
Skills:
Agile methodologies, team leadership, client communication, budgeting.
Goals:
Find a company with greater work-life balance and less emphasis on overtime. Transition to a company with a strong reputation for innovation in their field. Identify companies with clear promotion pathways and salary transparency.
Story
As a mid-career professional, I want to read detailed employee reviews on work-life balance and company reputation So that I can make an informed decision about whether a company fits my needs.
Sadra Javid
Experienced Professional
35 Years old
Project Manager
UX Research & Define
During the UX Research phase, we allocated approximately 3 months to identify user problems and pain points. Two main methods were used for data collection: a survey with over 1300 participants and in-person interviews conducted +100 times. After a thorough analysis of the data, we discover at two primary personas:
Problem
Finding accurate and up-to-date information about companies can be a daunting task for job seekers. There are many different sources of information available, but it can be difficult to know which ones are reliable. Additionally, not all companies provide the same level of detail about their culture and values. This can make it difficult for job seekers to find a company that is a good fit for them.
Design Process
User Research, Interview Questions, Find Problems
User Persona, User Story, Competitor Analysis
Idea Prioritization, Impact Effort Matrix, Information Architecture
Wireframe,Visual & UI Design, Hi-Fi Prototype
Usability Test, Data Analysis, Gather Feedback and Improve
Problem
Finding accurate and up-to-date information about companies can be a daunting task for job seekers. There are many different sources of information available, but it can be difficult to know which ones are reliable. Additionally, not all companies provide the same level of detail about their culture and values. This can make it difficult for job seekers to find a company that is a good fit for them.
…….………………….…… Design Process …….……….…..………….
User Research, Interview Questions, Find Problems
User Persona, User Story, Competitor Analysis
Idea Prioritization, Impact Effort Matrix, Information Architecture
Wireframe,Visual & UI Design, Hi-Fi Prototype
Usability Test, Data Analysis, Gather Feedback and Improve
UX Research & Define …………………………………………………………………
UX Research & Define
During the UX Research phase, we allocated approximately 3 months to identify user problems and pain points. Two main methods were used for data collection: a survey with over 1300 participants and in-person interviews conducted +100 times. After a thorough analysis of the data, we discover at two primary personas:
Noora Rafayi
Fresh Graduate
23 Years old
Bachelor's Degree in Marketing
Skills:
Proficient in social media management, content creation, basic analytics.
Goals:
Secure an entry-level marketing role at a company with a positive, growth-oriented environment. Find a company that values mentorship and offers learning opportunities. Discover companies that align with personal interests (e.g., sustainability, tech).
Skills:
Proficient in social media management, content creation, basic analytics.
Goals:
Secure an entry-level marketing role at a company with a positive, growth-oriented environment. Find a company that values mentorship and offers learning opportunities. Discover companies that align with personal interests (e.g., sustainability, tech).
Story
Story
As a recent graduate, I want to filter companies based on values and supportive work culture So that I can prioritize workplaces that align with my long-term goals.
As a recent graduate, I want to filter companies based on values and supportive work culture So that I can prioritize workplaces that align with my long-term goals.
Skills:
Agile methodologies, team leadership, client communication, budgeting.
Goals:
Find a company with greater work-life balance and less emphasis on overtime. Transition to a company with a strong reputation for innovation in their field. Identify companies with clear promotion pathways and salary transparency.
Skills:
Agile methodologies, team leadership, client communication, budgeting.
Goals:
Find a company with greater work-life balance and less emphasis on overtime. Transition to a company with a strong reputation for innovation in their field. Identify companies with clear promotion pathways and salary transparency.
Story
Story
As a mid-career professional, I want to read detailed employee reviews on work-life balance and company reputation So that I can make an informed decision about whether a company fits my needs.
As a mid-career professional, I want to read detailed employee reviews on work-life balance and company reputation So that I can make an informed decision about whether a company fits my needs.
Sadra Javid
Experienced Professional
35 Years old
Project Manager
What is Salpa?
With the motto "Work somewhere you love" Salpa connects you with the inside scoop on companies. Current and past employees share their experiences, giving you a well-rounded picture of a company's culture, benefits, and even interview tips! You'll find comprehensive information on everything from a company's industry and location to its work environment, job openings, and what it's really like to work there.
Ideate (A Pathway to Primary Solution) …………………………………………………………….…
Ideate (A Pathway to Primary Solution)
After merging the obtained insights with the results of competitor analysis (details of which are not disclosed due to confidentiality), we moved on to the next stage, which call brainstorming session. We conducted 4 brainstorming sessions: 2 sessions with volunteer job seekers, 1 session with Salpa team and 1 session with recruitment and hiring experts. After prioritizing, a solution was selected:
After merging the obtained insights with the results of competitor analysis (details of which are not disclosed due to confidentiality), we moved on to the next stage, which call brainstorming session. We conducted 4 brainstorming sessions: 2 sessions with volunteer job seekers, 1 session with Salpa team and 1 session with recruitment and hiring experts. After prioritizing, a solution was selected:
Prototype
After merging the obtained insights with the results of competitor analysis (details of which are not disclosed due to confidentiality), we moved on to the next stage, which call brainstorming session. We conducted 4 brainstorming sessions: 2 sessions with volunteer job seekers, 1 session with Salpa team and 1 session with recruitment and hiring experts. After prioritizing, a solution was selected:
Solution
A platform that helps seekers to find information about companies. The platform includes a variety of features, such as Company profiles, Employee reviews, Interview experiences and Blog.
Solution
A platform that helps seekers to find information about companies. The platform includes a variety of features, such as Company profiles, Employee reviews, Interview experiences and Blog.
Solution
A platform that helps seekers to find information about companies. The platform includes a variety of features, such as Company profiles, Employee reviews, Interview experiences and Blog.
Prototype ………………………………………………………………………………….…
In the prototype phase, Salpa brought to life by creating wireframes and high-fidelity prototypes in Adobe XD. Artwork was also produced using Adobe Photoshop and Illustrator. During this stage, colors and fonts were selected, logo design and main components were designed, and revisions were made several times.
Wireframe
User Interface
UI Kit
Colors, Fonts, Logo, Compomemts
Test ……………………………………………………………………….………………….…
Test
After conducting multiple usability tests, we came to the realization that the user interface requires some improvements to make it easier for users to find the information they need. We also discovered that most job seekers prefer to connect with the HR department of companies, view available job listings, create their resume online, and submit it. Moreover, it would be more convenient for Salpa users to follow company pages and stay informed about the latest updates.
However, we faced a significant challenge in ensuring that the information provided is accurate and up-to-date. To overcome this challenge, we interviewed employees, searched through company websites and social media, utilized reliable external resources, and encouraged companies to engage with Salpa and bring Employer Branding and Talent Sourcing value propositions on Salpa.
Conclusion
Salpa is a shining example of how technology can bridge the gap between job seekers and companies. Through continuous improvement and the addition of practical features, Salpa increases transparency in the workplace and helps users find the perfect fit!
Ideate (A Pathway to Primary Solution)
After merging the obtained insights with the results of competitor analysis (details of which are not disclosed due to confidentiality), we moved on to the next stage, which call brainstorming session. We conducted 4 brainstorming sessions: 2 sessions with volunteer job seekers, 1 session with Salpa team and 1 session with recruitment and hiring experts. After prioritizing, a solution was selected:
Prototype
After merging the obtained insights with the results of competitor analysis (details of which are not disclosed due to confidentiality), we moved on to the next stage, which call brainstorming session. We conducted 4 brainstorming sessions: 2 sessions with volunteer job seekers, 1 session with Salpa team and 1 session with recruitment and hiring experts. After prioritizing, a solution was selected:
Test
After conducting multiple usability tests, we came to the realization that the user interface requires some improvements to make it easier for users to find the information they need. We also discovered that most job seekers prefer to connect with the HR department of companies, view available job listings, create their resume online, and submit it. Moreover, it would be more convenient for Salpa users to follow company pages and stay informed about the latest updates.
However, we faced a significant challenge in ensuring that the information provided is accurate and up-to-date. To overcome this challenge, we interviewed employees, searched through company websites and social media, utilized reliable external resources, and encouraged companies to engage with Salpa and bring Employer Branding and Talent Sourcing value propositions on Salpa.